Privacy Policy

Introduction

Welcome to Tayra Tours Cusco! We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy outlines how we handle your data in compliance with applicable laws and regulations.

Information We Collect

We collect the following types of information:

1. Personal Information

• Name
• Email address
• Phone number
• Date of birth
• Identification documents (e.g., passport or ID) as required to fulfill services
• Nationality and residency information as needed for travel arrangements
• Payment details, such as transaction IDs or billing information, to process bookings securely

2. Usage Data

We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your identity but may include device and usage data such as:

• Device Information: Includes your IP address, device type, operating system, browser type, and language preferences.
• Behavioral Information: Covers interactions with our website, such as pages visited, time spent on each page, and links clicked. This data helps us personalize your experience and make relevant recommendations.
• Technical Data: Refers to information like error reports, crash dumps, system activity logs, and diagnostic data that enable us to maintain the performance and security of our platform.
• Cookies and Tracking Technologies: We collect data through cookies to analyze website traffic, understand user preferences, and enhance navigation. This may include the type of device used, screen resolution, and user-agent string.

We utilize this data primarily for analytics, improving website functionality, and creating a seamless user experience. These efforts help us better understand user behavior and adapt our services accordingly. Data may also be aggregated to provide insights for internal reporting and strategic decisions.

How We Use Your Information

We use the information collected for the following purposes:

1. Service Fulfillment
   • To book and manage your tours and travel-related services, ensuring a smooth and enjoyable experience.
   • To communicate with you about your bookings, inquiries, and any updates or changes to your scheduled tours.
   • To provide assistance with pre-tour preparations, including visa requirements, travel insurance, and other necessary arrangements.
   • To handle post-tour feedback and address any concerns you may have, helping us improve our services.
2. Marketing and Promotions
   • To send you newsletters, offers, and updates about our services, tailored to your interests and preferences (with your consent).
   • To inform you about new tour packages, special deals, and seasonal promotions that may align with your travel goals.
   • To conduct personalized marketing campaigns that highlight destinations or experiences that match your past bookings or expressed interests.
   • To engage with you through customer surveys, competitions, or referral programs to strengthen our relationship and enhance your experience with us.
3. Analytics and Website Improvement
   • To analyze website traffic, user behavior, and booking trends, helping us refine our platform and make it more user-friendly.
   • To optimize our services by identifying popular destinations, customer preferences, and potential areas of improvement.
   • To utilize tools such as Google Ads 4, Microsoft Clarity, and Meta Pixel to gather insights into how our marketing efforts perform and how customers interact with our content.
   • To detect and resolve technical issues on our website promptly, ensuring a seamless browsing experience for all visitors.

Sharing Your Information

We may share your personal information with third parties only under the following circumstances:

1. Service Providers
   • Third-party vendors, such as tour operators and booking platforms, to fulfill your bookings.
2. Compliance with Legal Obligations
   • When required by law or to protect our legal rights.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and improve our website. By continuing to use our website, you consent to the use of cookies.

Your Rights

You have the following rights regarding your personal data:

1. Access and Correction
   • You have the right to access the personal data we have collected about you and request corrections if you believe there are inaccuracies or incomplete details. This may include updating your contact information, revising booking details, or ensuring the accuracy of any documentation associated with your profile. Requests can be made by contacting us directly via email or phone.
2. Opt-Out of Marketing
   • If you prefer not to receive promotional communications, you can easily opt out by clicking the “unsubscribe” link included in our emails. Alternatively, you may contact our support team to adjust your preferences. We respect your choice and will promptly cease sending marketing messages while ensuring you continue to receive essential updates related to your bookings or services.
3. Data Deletion
   • You have the right to request the deletion of your personal data under applicable laws. This may apply in cases where the data is no longer needed for the purposes it was collected, where consent is withdrawn, or where processing is unlawful. Please note that certain legal obligations may require us to retain some information even after a deletion request is processed. Our team will guide you through the process and provide clarification where needed.
4. Restriction of Processing
   • In specific circumstances, you may request that we restrict the processing of your personal data. For example, if you contest the accuracy of the data or object to its processing, we will limit its use until the issue is resolved. This ensures that your data is handled only for essential or legally required purposes during the review period.

ARCO Rights (Peruvian Law)

In accordance with the Peruvian Personal Data Protection Law, you have the following ARCO rights:

1. Access: You have the right to know what personal data we have collected about you, how it was obtained, the purpose for its use, and with whom it has been shared. You may request a detailed report on this data by contacting us.
2. Rectification: You may correct or update any inaccuracies, errors, or incomplete details in your personal data. This includes amending outdated contact information or ensuring accurate booking details.
3. Cancellation: You can request the cancellation of your personal data if the purpose for which it was collected has been fulfilled, the agreed retention period has expired, or you have withdrawn your consent. Exceptions may apply where retention is legally required.
4. Opposition: If the use of your data causes harm or if you object to its processing for legitimate reasons, you have the right to oppose further use. This is particularly relevant for data used in digital platforms or marketing campaigns.

If you disagree with how we handle your request, you can escalate your claim to the National Authority for Personal Data Protection (Autoridad Nacional de Protección de Datos Personales or ANPD) in Peru for a formal resolution process.

Security of Your Data

We employ a comprehensive array of security protocols and technologies to safeguard your personal information against unauthorized access, modification, and disclosure. These measures include encryption, secure data storage solutions, and regular audits of our security systems to identify and mitigate potential vulnerabilities. While we strive to maintain the highest level of data protection, it is important to acknowledge that no method of transmitting or storing data electronically can be guaranteed to be completely secure. Consequently, we encourage users to adopt best practices, such as maintaining the confidentiality of their passwords and promptly reporting any suspicious activity associated with their accounts.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date.

Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us at:

Tayra Tours Cusco
Email: [email protected]
Phone: +51 998 444 900

Effective Date: January 25 2025